This role is remote and only open to applicants based in the United Kingdom, with travel to UK cities 3 to 5 days every few weeks.
Kenyans and other East Africans in the UK send money home every month. LemFi wants a growth marketer who knows these communities well to make its app their first choice.
About LemFi
LemFi is a Series B fintech building a financial app for immigrants from the Global South. It started with low cost money transfers and now offers multi currency accounts, payments and credit. It has more than 400 staff in over 20 countries and processes over $1 billion a month to more than 30 countries.
About the Role
You will drive LemFi's growth across East African communities in the UK. You will:
- Build real presence in East African diaspora associations, WhatsApp groups and community networks
- Travel to a new UK city for 3 to 5 days every few weeks for events and partnerships
- Plan and run user acquisition campaigns, and track the cost per acquisition of every activity
- Negotiate directly with influencers, agencies and partners
- Share user research and insights with the Product and Marketing teams
About You
- At least 5 years in growth, sales, marketing or similar fast paced roles
- A deep understanding of the East African community in the UK
- A record of hitting targets and using data to adjust campaigns
- Strong people skills and a persuasive communicator
- Happy to travel a lot and work some weekends
Nice to Have
- Experience launching or scaling in new markets
- Fintech, payments or diaspora product background
- Existing links with East African diaspora groups in the UK
What LemFi Offers
- A role with direct, visible impact on what families pay to send money home
- A remote setup within the UK
LemFi does not list a salary for this role on the posting.
Apply for the Senior Growth Manager role on LemFi's careers page