This role is open to remote applicants based in Europe, South America or Central America. Toptal does not offer visa sponsorship, and applications must be in English.
When Toptal buys a company, someone has to work out quickly whether that company's ad money is paying off. This analyst builds the tracking, the dashboards and the answers.
About Toptal
Toptal is a global network of freelance talent in business, design and technology that companies hire on demand. It says it has more than $200 million in annual revenue and describes itself as the world's largest fully remote workforce.
About the Role
You will join Toptal's Business Analytics Center of Excellence and own the marketing data for new businesses and the companies Toptal acquires. You will:
- Build and maintain marketing data infrastructure, from ad impressions and clicks through to leads and revenue
- Set up and connect Google Analytics, Google Ads and other ad platforms
- Bring the marketing data of acquired companies up to Toptal's standard quickly
- Measure CAC, funnel conversion, lead value, ROAS and LTV across channels
- Build Tableau reports, write SQL, run experiments and forecast performance
- Turn findings into clear recommendations for marketing and business leaders
- Use generative AI tools to speed up analysis and automate reporting
About You
- A bachelor's degree and 3+ years in data analysis or business intelligence, focused on marketing analytics
- Proven experience analyzing paid advertising and turning it into LTV, CAC and ROAS metrics
- Experience building tracking, attribution, data pipelines and reporting
- A strong background in math, science, finance, engineering or statistics
- Skill with a BI tool such as Tableau, Qlik or Power BI, and strong SQL
- Hands-on use of AI tools such as Claude, Gemini or ChatGPT in your analysis
Nice to Have
- R, Python or MATLAB
- Startup, early-stage or M&A integration experience
What Toptal Offers
The posting does not state a salary or list benefits. It does offer a fully remote role at a company built around remote work, plus a clear plan for your first week, month, quarter, six months and year so you know what success looks like.
If you love turning ad data into decisions, apply on Toptal's official careers page: Apply for the Toptal Marketing Analyst role